Items that are edible but are definitely NOT food!
Call me crazy but I find food stunningly beautiful when its fresh, whole, real foods like the ones in the picture above. I love paintings of beets and photographs of bowls of cherries. I crave these types of foods.
When I walk the aisles of the grocery store and see the boxes of cereal, the bags of processed foods, the cans of soda, candy, frozen dinners etc.. Absolutely nothing moves me the way the picture above does. Michael Pollan (one of my food heroes) calls the processed food in the boxes, bags + cans “edible substances” because they might be edible but they are not food.
Michael Pollan calls the processed food in the boxes, bags and cans “edible substances” because they might be edible but they are not food.
We, humans, have been alive for 1000’s of years; up until about 70 years ago, we ate what you see in the picture. EXCLUSIVELY. The “edible substances” in the grocery store are what’s new, and what’s NOT working for our bodies.
In one generation we could go back to this. We could fall in love with the taste of a real juicy summer peach and not be fooled by artificial peach flavored cereal bars that have more sugar than a bowl of ice cream!
Are you with me?
Watch the videos below or Click here to find out how you can be part of this change. Let’s go back to what our bodies know and want.